How to Win When Selling Your Home in Today’s Market
December 12, 2025
Joe Malerba
Here’s something every homeowner should know before listing their house: the sellers who succeed today aren’t the ones waiting for the perfect moment, they’re the ones who adapt from the very start.
This year, many homeowners didn’t get the outcome they hoped for. But it’s not because the market is broken, it’s because expectations didn’t match reality.
Realtor.com reports that 57% more homes have been taken off the market compared to last year. These properties were listed, but they didn’t sell. Most often, the reasons come down to two factors: price and timing.
If sellers had approached these correctly, their results could have been very different. Working with a local expert like Joseph Malerba Real Estate, eXp Realty or a trusted Realtor in Connecticut ensures your home is positioned correctly from the start. Here’s what you can learn from other sellers:
1. Price It Right from Day One
The biggest challenge for many sellers is the asking price. Today, about 8 in 10 homeowners expect to get their list price or more. But according to Redfin, only 1 in 4 actually achieves that.
What’s changed? A few years ago, you could set nearly any price and buyers would still compete. Now, buyers have more options and are more selective. Even a small misstep in pricing can cause your listing to be overlooked.
Many sellers pull their homes off the market rather than make a minor price adjustment… sometimes as small as 4%, which is the current average reduction according to HousingWire. That’s all it often takes to attract buyers and close the deal.
If you’ve been in your home for a while, your equity gives you flexibility to price competitively while still coming out ahead. That’s something many other sellers didn’t fully realize. Working with Joseph Malerba, top CT Realtor ensures you find the sweet spot that’s competitive, realistic, and protects your bottom line.
2. Don’t Rush the Process
Another common mistake is expecting a quick sale. Many sellers recall the lightning-fast market of 2020–2021 and assume their home should sell in a weekend.
Today, the typical time from listing to sale is closer to 60 days, which is normal. Buyers are more deliberate, they’re comparing homes, weighing options, and making thoughtful decisions. That’s actually a healthier market for both sellers and buyers.
Think of it like driving on the highway: you used to travel at 65 mph, now you’re moving 25 mph in the city. It feels slower, but it’s the right pace for today’s market.
Maximizing Your Success
Selling successfully in today’s market is about setting realistic expectations and working strategically:
Price your home competitively from the start.
Be patient and understand the current market pace.
Work with a Realtor in Connecticut who knows the local market and can help your home stand out to serious buyers.
Professional staging, high-quality photography, and smart marketing can make a difference, even in a slower market. Joseph Malerba Real Estate, eXp Realty specializes in helping homeowners price correctly, market effectively, and sell faster.
Key Takeaway
The listings that didn’t sell this year weren’t doomed, they just started with the wrong strategy.
If you price right, stay patient, and work with an experienced agent like Joseph Malerba Realtor, you can still win in today’s market. Success isn’t about waiting for conditions to change, it’s about getting your expectations right from day one.
